Tempur-Pedic Ads, Race, and Stereotypes

      Here is two different ads from Tempur-Pedic mattress furniture featuring the same people. Upon reading the two ads, it is clear that there is a race stratification and stereotypes labeled in the ad. Both times, the female blonde is featured in front of the ad. The "white" people, or the normal is closer and bigger in proportion to the ad for viewers. As for the colored people, they are placed further back the photograph, as if they are inferior to the normal. In the second ad, the two colored people's bodies have a low-level of expression as compared to the first ad; furthermore, when compared to the body of the blonde in front, she has a more expressive, more satisfied smile over the colored people both times drawing more attention to her as well.
      Looking at the first ad, you notice there are word bubbles that correlate to the people in which is rather stereotypical. The white bald man in the front is saying that the tempur-pedic mattress is about staying asleep. This is read as that the white, normal people have a rather stable life where these pricey beds are affordable. They are less concerned about the price and more about staying asleep, because the white population are working people in the work force. The word bubble that correlates to the colored people is the 20 years warranty. It is offensive, because it points to the fact that colored people are less financially stable as compared to the white population especially in ratio to those in the work force. It is also known that colored people live on welfare and are lesser in ratio in the work force. The thoughts for the colored people are based on financial while that of the whites are about the conditions met by these tempur-pedic beds.
      The things read from this points to how the world still operates in the world today where there are still racial stratification and how people are still labeled by stereotypes. Stereotypes that are used to identify a person.