Gendered Gucci Ad

http://www.google.com/imgres?q=gucci+ads&um=1&hl=en&client=safari&sa=X&rls=en&biw=1440&bih=763&tbm=isch&tbnid=D6uXKwYlk1oM_M:&imgrefurl=http://justjared.buzznet.com/2010/12/19/chris-evans-new-gucci-guilty-ad/&docid=X2-L11IpcLD3IM&imgurl=http://cdn.buzznet.com/media-cdn/jj1/headlines/2010/12/chris-evans-gucci-guilty-ad.jpg&w=300&h=399&ei=FFabTqu_JqTq0gHz9tDBBA&zoom=1&iact=hc&vpx=1204&vpy=392&dur=882&hovh=259&hovw=195&tx=101&ty=149&sig=111742068670391933813&page=2&tbnh=134&tbnw=99&start=18&ndsp=33&ved=1t:429,r:32,s:18

This Gucci ad is a really good example of portraying gendered bodies. The woman seems subdued and is looking up at the man while he's just staring straight ahead and looking tough, almost emotionless. I think this goes along with some stereotypes in our culture of female and male identities. There's the typical stereotype of the helpless woman and the macho man. I'm not quite sure if the image is going along with the cologne name "Guilty" by making the man seem more desirable thus getting more women and possibly being guilty of seducing the woman in this picture. Either way, it's reinforcing how the the man can be seen as more masculine and wanted by women is he chooses to wear this cologne. Overall the ad is a strong example of how gendered bodies can still be seen in our society today.